Our Values

Everything we do is rooted in the values that guide us:

We act with integrity

We respect each other

We are customer driven

We strive for excellence

We are socially responsible

Our Commitment to Community

If we don’t know what's going on in our communities, we can’t do our best for them. That’s why our brokers are active on the ground, getting involved in local events they’re passionate about, from the Nova Scotia Marathon in Barrington, NS, to Ontario’s largest Butter Tart Festival in Midland, ON, to the Main Street Cruisers Car Show in Edmonton, AB.

United Way


We're proud to have raised over $1.3 million for the United Way since 2010. That money goes directly to the communities in which we live and work.

We also offer every employee one paid volunteer day a year, which they can use toward supporting a charity that's important to them.

Our People

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Joe D'Annunzio


I have the honour of leading a dedicated team of wonderful people across the country. We are passionate about taking care of our customers and ensuring we are there when they need us most.

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Tracy Krunic

COO & Vice President, Human Resources

My teams help support our branches to ensure the best possible customer experience. I also oversee HR, which means I make sure we are recruiting and retaining the best people.

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Cathy Wilson

Vice President, Finance

I use numbers to tell the BrokerLink story.

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Cynthia Baxter

Vice President, Technology and Solution Delivery

I work with people across the organization to plan, design, train and implement new technology solutions and support our existing ones.

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Alena Kharkavets

Vice President of Digital Strategy and Customer Experience

I'm all about modernizing and growing, but making sure the customer stays first!

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Lindsay Loughridge

Vice President, West Distribution

I'm always working on strengthening connections with our Western employees and clients.

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Paul Meyer

Vice President, Acquisitions

I'm in this business because of the people! I create and maintain relationships to keep this company growing.

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Eddie Staines

Vice President, National Commercial Lines

Every business is unique - my job is to support our team of over 300 commercial brokers so they can meet the unique needs of every customer and protect their business.

Current Opportunities

Careers View Open Positions